Your knowledge base is simply incomplete without it.' - Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference 'Influence is now even more practical and powerful. I can't imagine a more fascinating, more practical read.' - Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife 'Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book Influence. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.' - Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise 'If there is only one book you'll ever read, if there is only one expert whose advice you'll trust, it should be this book and this author, Robert Cialdini.' - Angela Duckworth, author of Grit and founder and CEO of Character Lab 'This is the most important book ever written about the science of persuasion, and it just keeps getting better. 'Robert Cialdini has done the impossible: he has improved a masterpiece. Cialdini's 35 years of evidence-based, peer-reviewed scientific research-including a three-year field study on what leads people to change-Influence is a comprehensive guide to using these principles to move others in your direction. Cialdini's Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy.

You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader-and just as importantly, you'll learn how to defend yourself against unethical influence attempts. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.

Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

Influence new and expanded